A look back
As we dip our toes into the new year, we look back at 2024 to take stock. It’s been a busy one and we couldn’t be more excited to have you join the ride.
In 2024, we...
... opened our first store
After 10 years online-only we opened our first physical space in our hometown Copenhagen. At Pilestræde 28, we reimagine the shopping experience to put you center stage. Come swing by!
... introduced pre-engineered sizes
Finding your perfect fit is now easier than ever. In addition to our custom sizing, you can now also choose from 24 pre-engineered sizes we developed based on 170,000 custom sizes.
... turned electrodes into a Sweatshirt
For the Graphite Sweatshirt, we leveraged g_pwdr® Technology, an innovative way to recycle graphite powder from the production of electrodes. The result: a beautiful shade of grey with a charming vintage look.
... spread the word about made-to-order
From the Danish Parliament to the board of the UN Global Compact Network Denmark, CEO and Co-Founder Jess passionately shares our learnings and expertise to inspire the industry.
... collaborated with 2 amazing artists
London-based Jason Tessier and New York-based Matthew Johnson transformed our iconic white Cotton T-Shirt into a canvas for some exclusive limited-edition prints.
... insourced shipping
By shipping directly from our production house in Portugal we decreased our environmental footprint and ensure we can deliver your custom-fit garments faster than ever.
... launched 14 new products
From limited-edition runs to additions to our permanent collection, our product team has been dishing out treats. Some standouts: the brand-new Check Knit Sweater and the Extra Heavy Cotton T-Shirt , dubbed “best heavyweight T-shirt” by Men’s Health.
... shipped item no 1,000,000!
Made-to-order has become a fully-grown movement. Thank you so much for being a part of this. To an exciting year ahead!
Your Son of a Tailor team