Our store is designed to put you center stage. Stop by 7 days a week to receive guidance on achieving the fit that's just right for you, feel our range of fabrics, and check out the latest launches.
We're happy to set aside time especially dedicated to you. Book your personal Fit Consultation - totally free, no strings attached.
The first thing that meets you at Pilestræde 28 is a mirror - The SON Mirror. It combines AI and image recognition technology to measure your body in an instant. It also allows you to try on our wide range of colors without changing garments even once. Smooth and easy.
Building on a decade's worth of expertise and unique sizes for more than 170,000 men, we have engineered 24 sizes. Once the SON Mirror has measured you, it will suggest the size that should provide you with the best fit. Want to go custom? Our store team will be happy to advise.
A small stock of bestsellers in our 24 sizes is available in the store for immediate purchase. We replenish our stock weekly based on demand, avoiding overproduction and unsold items.
Our full lineup is on display including limited edition colors and styles. Experience the feel and quality of the garments and order online directly from the store. These items will be made to order and shipped directly to your doorstep in as little as 7 days.