Founded in Copenhagen in 2014, Son of a Tailor was born out of a dedication to reimagine everyday essentials through custom-fit precision, uncompromising quality, and a transformative made-to-order production model.
Every piece is made uniquely for each customer, with the promise of a personal and lasting fit. Rooted in European craftsmanship, all our garments are produced in Portugal, using the finest materials embodying durability and timeless appeal.
At Son of a Tailor, we believe in creating a better fashion industry using a proprietary and groundbreaking made-to-order model. This approach not only reduces waste but also ensures that each garment is crafted specifically for the person who will wear it, minimizing excess inventory and promoting thoughtful, intentional consumption.
Our commitment to longevity over fleeting trends extends beyond product design - it’s a philosophy that shapes how we do business and our impact on the world.
Through our own production house in Portugal, SON Supply, and in close collaboration with our production partners, we ensure each item meets the highest standards and embodies the values of care and quality that our company is built on.
Our collection comprises high-quality essentials that blend comfort and sophistication, designed to be worn every day, season after season.
From custom-fit T-Shirts to premium knitwear, each piece is conceptualized with personal fit in mind, creating a wardrobe that’s made for you and made to stay with you.
Son of a Tailor products are available globally online, shipping to customers across the world, in an ongoing mission to elevate the standard of custom-fit essentials and clothing production worldwide.
Our Custom Sizing
Our Perfect Fit Algorithm takes basic information about your body—such as your age, height, weight, and shoe size—and turns it into a personalized body profile. This profile allows us to create a custom clothing size that’s made specifically for you.
When you provide us with your details, our algorithm analyzes the information to understand your body’s proportions. For example, your height and weight help us estimate your overall frame, while your shoe size can provide insight about your body’s balance and structure. We compare it to patterns from a wide range of body shapes and sizes, estimating key details like your torso length, shoulder width, and arm length.
With this information, we generate a custom size—it’s not based on standard small, medium, or large labels but instead reflects your unique body shape.
Our 24 pre-engineered sizes
We’ve reimagined sizing to offer 24 pre-engineered sizes—a step beyond the usual small, medium, and large. These sizes include options between traditional standards, providing a much finer range of fits for different body shapes and proportions.
Using advanced data on height, weight, and body proportions, we’ve created a size system that bridges the gaps left by standard sizing. Whether you’re between sizes or have unique proportions like a broader chest or longer torso, our extended range ensures a closer, more comfortable fit.
The result is a fit that feels as if it was made just for you—but with the convenience of standardized sizing.
Our Promise
We believe that perfect fit should never be a gamble, which is why we offer a Free Remake Guarantee. If your first order doesn’t fit as expected, we’ll remake it for you—completely free of charge.
Here’s how it works: if your clothing doesn’t feel right, let us know. Whether it’s too snug, too loose, or not quite what you imagined, we’ll work with you to identify the adjustments needed. Once we’ve got the details, we’ll create a new version in your updated size or fit preference and send it to you at no extra cost.
