We want your clothes to fit perfectly. When they fit, you wear them. When you wear them often, they become favorites. The world needs stuff that lasts. So, we make clothing that does.

New Arrivals

Winter Wool T-Shirt
Winter Wool T-Shirt

A T-shirt engineered for winter, bringing you substantial weight with the soft-as-a-kitten appeal of Merino wool and the laid-back energy of a vintage tee.

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About Us


Our Mission

We want your clothes to fit perfectly. When they fit, you wear them. When you wear them often, they become favorites. The world needs stuff that lasts. So, we make clothing that does.

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Our Production

At our own production facility SON Supply, we translate your body data into a perfect, lasting fit every time. With trusted local partners, we’re committed to delivering custom fit, made to order clothing that stands the test of time.

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Our Impact

We believe business should make a positive impact for everyone. Our made-to-order model means we deliver the perfect fit every time — while helping to lighten fashion's footprint on the planet.

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Visit us offline
Visit us offline

Our store is designed to put you center stage. Stop by 7 days a week to receive guidance on achieving the fit that's just right for you, feel our range of fabrics, and check out the latest launches.

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Free Remake Guarantee

If you aren't 100% satisfied with the fit, get a free remake up to 4 months after purchase, and we'll even pay to ship it to you.

Worldwide shipping

We ship from Europe where our production is based. But you can enjoy our custom-fit garments around the world. Any questions about our shipping options? Get in touch via the chat function.

We’re here to help

Have questions about our approach or how to achieve the fit you're after? We're just one click away. Simply drop us a message via the chat function and our team will get back to you.